Trusted Choice®

It’s been more than 15 years since the Big “I” created the Trusted Choice consumer brand to combat the efforts of captive and direct carries and recapture a greater share of the personal lines marketplace. Today, nearly 75 carriers partner with Trusted Choice to promote the brand and every member is able to take advantage of the resources Trusted Choice offers, including and Agency Nation.

Digital Websites/Social Media Review

Free of charge, the Trusted Choice team will perform a thorough review of your agency’s website and social media presence, looking at key factors that influence visibility and usability. And if you want to know how your agency's marketing compares to other agencies, Trusted Choice can help with that, too, through its "MeasureUp!" scorecard.

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Customizable Ads and Videos

FAIA members have access to a library of professionally produced and consumer-tested marketing and advertising materials. These are completely customizable and include print ads; direct mail pieces; television, radio, and website ads; and social media pieces. And if you need help customizing marketing material, Trusted Choice has a full-time graphic designer on staff to help.

Be sure to check out the “Why Use a Trusted Choice Agent?” taggable video—available in both English and Spanish—which agents can embed on their website and shared on social media. 

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With detailed agency profiles, the ability to attract targeted commercial lines classes, and expanded consumer resources, is unlike any other insurance website—and more new prospects are discovering that difference every month. The Advantage subscription (available for personal lines, commercial lines, or both) provides your agency with a variety of key benefits including a detailed agency profile, preferred placement in agency search results, and unlimited pre-qualified referrals.


Marketing Reimbursement Program

As an incentive for members to incorporate the Trusted Choice logo, the Big “I” will reimburse a portion of the cost to co-brand advertising and marketing materials and to create or update a digital presence. Up to $1,250 is available for new and first-time MRP users.

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Sales and Marketing Training

Trusted Choice created “The Power of 30 Seconds” to improve the inbound sales skills of agency staff. Other training includes “Advertising 101” which provides step-by-step instruction for creating an advertising plan.

 Get Schooled